Augmentum Media

Our Process

Case Studies

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We’ll Profitably Scale Your DTC

Health & Wellness Brand Through

Our 3-Tier Influencer Program™

We’ll Profitably Scale Your DTC Health & Wellness Brand Through

Our 3-Tier Influencer Program™

We’ll Profitably Scale Your DTC Health & Wellness Brand Through

Our 3-Tier Influencer Program™

Drive mass awareness, authentic content & direct revenue

through strategic creator partnerships.

Trusted by lululemon, Fussy, Xtendlife & more…

Drive mass awareness, authentic content & direct revenue through strategic creator partnerships.

Trusted by lululemon, Fussy, Xtendlife & more…

Drive mass awareness, authentic content & direct revenue through strategic creator partnerships.

Trusted by lululemon, Fussy & more…

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Our Strategy

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Our Tried & Tested Process

The methodology we’ve refined through years of scaling leading Health & Wellness brands...

1. Influencer Seeding

We get your product into the hands of highly relevant influencers. For every 100 influencers we send to, we prompt 100,000+ impressions and 80+ UGC creatives (despite no influencer fees).

2. Affiliate Program

Led by key data from seeding, we build affiliate relationships with the most engaged influencers. This generates regular awareness, content and sales all on a performance-only basis.

3. Paid Partnerships

Finally we work on in-depth collaborations with the best performing influencers from Tier 2. This builds our tiered program, which we then scale at over a 4x ROAS.

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Our Client Results

Scaling DTC Health & Wellness brands including...

Generated 4M+ impressions, 2500+ creatives & 1600 new customers at a 4.56x ROAS for a 8-figure personal care brand

The brand came to us to supercharge their influencer marketing efforts, with a focus on building a low-risk ambassador program. We organised custom products to be seeded to thousands of influencers (all vetted for brand fit, authenticity and engagement), before turning the most engaged influencers into ambassadors to promote the brand on a commission-only basis.

1M+ impressions every month despite no flat fee partnerships

700+ UGC creatives with usage rights every month to repurpose

Scaling attributable sales at a 4.56x ROAS (50% MoM growth)

Personal Care Brand

£10M+ annual revenue

Scaled Hunter & Gather's program at a 4.96x attributable ROAS

We implemented our 3-Tier Influencer Program for Hunter & Gather, focussing on building real relationships with hand picked creators. We turned them into genuine brand advocates, driving mass awareness, attributable revenue and generating a mass bank of authentic UGC content.

1M+ Impressions at a £5.16 CPM

Generated 604 high performing creatives for social and paid media

Drove £30k of tracked revenue at a 4.96x ROAS within our first

3 months, utilising first-party data from our influencer-affiliates.

Drove £30k of tracked revenue at a 4.96x ROAS within our first

3 months, utilising first-party data from our influencer-affiliates.

Drove £30k of tracked revenue at a 4.96x ROAS through a continuously scaling program

Hunter & Gather

Award-Winning Real Food & Supplements

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Building pre-launch hype & sustained momentum for Omvits’ UK-first vegan collagen launch

Omvits came to us before the launch of their UK-first vegan collagen product, needing a strategy to build hype both before and after the launch. We seeded influencers a week prior, driving audiences to pre-order or join the waitlist (which converted on launch day via email). Post-launch, we used influencers to drive traffic to a viral giveaway to drive awareness & email sign ups.

Pre-orders totalled 30% of all DTC sales in week prior to launch

100+ UGC creatives posted pre-launch to build hype

Collected 4,000+ emails through viral giveaway

Omvits

Vegan Supplements & Gut Health

Generating ⅓ of all brand traffic to humanpeople's key landing page without flat-fee partnerships

humanpeople came to us to drive traffic to their personalised supplement stack quiz, a key page for their business. Their small, lean team didn’t have the bandwidth or expertise to scale influencer efforts, so we stepped in. We worked with over 200 influencers and converted 20% into long-term affiliates, who now drive continuous awareness, creatives, and sales on a commission-only basis.

1/3 of all landing page traffic now comes from the influencer channel

200+ unique creatives ready to amplify on Meta

600k+ organic impressions

humanpeople

Personalised Supplements & Longevity

Helped Carnicopia launch their new brand on socials with a no-risk influencer-affiliate program

Carnicopia came to us in Jan 2024 to support their upcoming brand launch in Mar 2024. Boostrapped on a tight budget, we signed 24 influencers on a commission-only basis (i.e. as affiliates). We nurtured these affiliates to drive over 40% of total sales through affiliates, directly attributed through codes & links.

1M+ impressions without any flat-fee payments

Directly responsible for over 40% of monthly sales

225+ UGC creatives acquired with usage rights to repurpose

Carnicopia

Expert-Led 'Nose to Tail' Nutrition

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"Working with the team at Augmentum Media on our influencer campaign was a breath of fresh air. They kept us in the loop every step of the way and were always available to answer any questions we had. We really felt like they had our best interests at heart and were dedicated to helping us succeed. Thanks to their efforts, our brand was able to reach new heights and we saw some fantastic results in our launch campaign. I can't recommend Augmentum Media enough for any brand looking to work with influencers."

Sami Loyal

Founder | TOPAK

Jeremy Watson

Founder | Melina

SOAK’d OATS’ mission is to make breakfast and snacking BETTER! For the launch of our new Gut Friendly Oat Bars, we wanted to spread the word in a cost efficient way through our social media channels using influencers.

The Augmentum team helped us deliver our abjective, by finding influencers that genuinely loved our brand and align with our values and mission. Their perfect execution of an influencer seeding campaign brought our brand to life, with mass awareness to target consumers and 100’s of genuine UGC creatives for our paid and organic socials. I would highly recommend working with these guys!

Damien Gray

Founder & CEO | SOAK'd OATS

Aran Shaunak

Head of Science Comms &

Customer Ops | Smarter Naturally

"Sambhav’s insights, patience & honesty

is so refreshing! For any brand looking at

influencer marketing, get in touch with him!

We will certainly be doing so again in future."

"Sambhav’s insights, patience & honesty

is so refreshing! For any brand looking at

influencer marketing, get in touch with him!

We will certainly be doing so again in future."

"Sambhav’s insights, patience & honesty

is so refreshing! For any brand looking at

influencer marketing, get in touch with him!

We will certainly be doing so again in future."

Ollie Harkus

Founder | Some Grub

Anton Puzorjov

Quas Drinks

"I appreciated their flexibility. They rode multiple delays with us, something that would have been more difficult to do if they had a retainer model. The communication was really good, the planning of timelines was really good. They really take the headache out of influencer marketing, and can be trusted as a safe pair of hands to do it properly."

Kev Purohit

Co-Founder | Omvits

Henry Fyson

Chief Operating Officer | humanpeople

"From the first interaction Augmentum have been a fantastic partner to work with on our

content needs. They're extremely knowledgeable, detailed and proactive, and very quickly give you full confidence as the client that they're going to deliver against your objectives. Their level of communication is top class and the creators and influencers they work with clearly value this highly too, which will generally lead to great output!"

"From the first interaction Augmentum have been a fantastic partner to work with on our